Ford Bronco Sales Surge Past the Competition in Q2 2025

Sep 8, 2025

Front view of Ford Bronco Sport Badlands on showroom floor representing strong sales

Ford Bronco Sales Surge Past the Competition in Q2 2025

The battle for off‑road supremacy heated up in the second quarter of 2025, and the Ford Bronco came out swinging. According to Ford Authority, Bronco sales jumped 51 percent to 39,468 units, far outpacing the Jeep Wrangler’s 23 percent growth and dwarfing the Toyota 4Runner’s 34 percent decline, eight points behind the Wrangler’s 44 percent

This momentum is even more impressive when you consider the overall segment grew just 11 percent during the same period【. While the Wrangler still holds the volume crown, the Bronco’s rapid ascent shows how much appeal it has among adventure‑seeking drivers. Ford’s dedication to continuous improvements and fresh accessories like the new Bronco Sport lift kit are keeping the nameplate in the spotlight.

Why the Bronco Is Winning Hearts

Modern technology with classic style – The Bronco combines retro‑inspired design with advanced infotainment and driver‑assistance features.
Off‑road capability – Standard 4×4, available locking differentials and a sophisticated Terrain Management System make the Bronco ready for any trail.
Customization options – From factory lift kits to roof‑rack accessories, owners can personalize their Bronco for work or play.

If you’re thinking about joining the Bronco family, now is a great time. Production may slow later this year due to planned factory upgrades【, so check out our Bronco inventory while supplies last. We also offer special financing and trade‑in evaluations to make your purchase easy.

Schedule Your Test Drive

Want to see how the Bronco compares to the Wrangler or 4Runner? Visit our dealership in Stevens, Pennsylvania, for a side‑by‑side test drive. Our friendly team can help you find the trim level and options that fit your lifestyle.

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Source: Ford Authority’s analysis of Q2 2025 sales figures and segment share

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